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NWCCD Libraries

Kooi Library (Sheridan) & Daly Memorial Library (Gillette)

English 1010/Miller/Popular Culture: Advertising eBooks

Building Brand Communities

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Street-Smart Advertising: How to Win the Battle of the Buzz

About Face: The Secrets of Emotionally Effective Advertising

The Rise of Advertising in the United States: A History of Innovation to 1960

Advertising Transformed: The New Rules for the Digital Age

Emotional Branding: The New Paradigm for Connecting Brands to People

50 Powerful Ideas you can use to Keep Your Customers

Provocateur: Images of Women & Minorities in Advertising

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 Volumes]

Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior

Feminist Perspectives on Advertising: What's the Big Idea?

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Taking Brand Initiative: How Companies can Align Strategy, Culture, and Identity Through Corporate Branding

Advertising: What Everyone Needs to Know

Brandjam: Humanizing Brands through Emotional Design

Experiential Marketing: Consumer Behavior, Customer Experience and the 7Es

Digital Advertising: Issues and Trends in an Online World

The Marketing Power of Emotion

Can't Buy Me Love: How Advertising Changes the Way We Think and Feel

We Are What We Sell: How Advertising Shapes American Life... And Always Has

Ad Land: A Global History of Advertising

Advertising, Gender and Society: A Psychological Perspective